We’re proud to announce that Eduardo Choza, the 2024 U.S. Roasting Champion, is officially joining the Aillio LATAM as our newest ambassador—a title that barely captures the scope of what Eduardo represents and brings to the roasting world.

Eduardo’s journey into coffee began with a single, unexpected moment: tasting a natural-process Ethiopian coffee that would change the course of his life. Since then, his path has taken him through competition stages, countless hours in front of roasting machines, and deep into the heart of coffee-producing communities. But what defines Eduardo isn’t just his titles or trophies—it’s his respect for the process and people that make coffee possible.

"I’ve lived many defining moments in this world of coffee," Eduardo shared, "but nothing has shaped me more than the human connection. I love being on coffee farms, sharing space with the people who make my career possible."

Eduardo’s approach to roasting reflects that same grounded clarity. He doesn’t overthink the roast—he trusts his experience, intuition, and lets the coffee speak. His style isn’t about pushing a single flavor note; it’s about balance, harmony, and honesty in the cup.

As Aillio continues to grow its presence in Latin America and beyond, Eduardo will play a central role in bridging professional knowledge, competition-level insights, and roasting accessibility. He’s not just a world-class roaster—he’s also a connector, a teacher, and someone who deeply understands the potential within the roasting communities across the region.

"Before I ever won anything in the U.S., it was people in Latin America who believed in me—even before I believed in myself," he said. "Partnering with Aillio is a way to give back, to connect and grow with this amazing community."

In the months ahead, Eduardo will support Aillio across a wide range of projects, including educational content, roasting discussions, community spotlights, and more. His voice will be key as we continue to build a platform that speaks to everyone on the roasting journey—from first-time users to seasoned professionals.

We’re honored to have Eduardo onboard. This is more than a title—it’s a partnership rooted in authenticity, growth, and the shared love of coffee.

Welcome to the team, Eduardo.