“People discovering the craft, connecting, and sharing the love of specialty coffee — it was an awesome reminder of why I love doing this.” — Jeff Foster, Bush Hill Coffee



Here’s how the Roast.World community came to life at NOLA Coffee Festival:



1. Hands-on Roasting: With Jeff’s guidance, visitors got to see the Bullet R2 in action — and even roast their own coffee, no experience needed! Everyone who tried a sample roast went home with their freshly roasted beans and their unique roast profile to share (or brag about) with family, friends, and coworkers.  
2. Building Community: Throughout the event, Jeff chatted one-on-one with visitors about coffee and roasting, sharing knowledge and experiences from roasting on Aillio. From curious consumers to professionals in coffee, Jeff made roasting feel approachable for everyone.
3. 150g Sample Roast Profile: Taking inspiration from Rob Hoos’ small-batch approach, Jeff built on one of Rob’s sample profiles from Roast.World to develop a 150g sample profile for attendees to experience roasting on the R2 Bullet.







Let’s connect!

Jeff’s profile on Roast.World is Coffee That Rocks. You can also learn more about Bush Hill Coffee at bushhillcoffee.com and @bushhillcoffee on Instagram and Facebook